000			01595nam a2200241Ia 4500
003			NULRC
005			20250520102739.0
008			250520s9999 xx 000 0 und d
020			_a9781259094842
040			_cNULRC
050			_aHD 30.28 .G353 2015
100			_aGamble, John E. _eauthor
245		0	_aEssentials of strategic management : _bthe quest for competitive advantages _cJohn E. Gamble, Margaret A. Peteraf, and Arthur A. Thompson Jr.
260			_aNew York : _bMcGraw Hill Education, _cc2015
300			_axl, 440 pages : _billustrations ; _c27 cm
365			_bUSD77.35
504			_aIncludes index.
505			_aConcepts and techniques for crafting and executing strategy -- Cases in crafting and executing strategy
520			_aEssentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
650			_aSTRATEGIC PLANNING
700			_aPeteraf, Margaret A.;Thompson Jr., Arthur A. _eco-author;co-author
942			_2lcc _cBK
999			_c14379 _d14379