000 01320nam a2200205Ia 4500
003 NULRC
005 20250520102735.0
008 250520s9999 xx 000 0 und d
020 _a9781446246955
040 _cNULRC
050 _aTX 911.3.M27 .W66 2015
100 _aWood, Roy C.
_eauthor
245 0 _aHospitality management :
_bA brief introduction /
_cRoy C. Wood
260 _aLos Angeles, California :
_bSage,
_cc2015
300 _axvi, 191 pages ;
_c24 cm.
365 _bUSD31.24
504 _aIncludes bibliographical references and index.
505 _aChapter 1: Where are we going? The nature of hospitality management -- Chapter 2: What kind of industry? Structure, strategy and the nature of the hospitality industry -- Chapter 3: A people business? Human resources in the hospitality sector -- Chapter 4: Is your room alright? Accommodation management in hospitality -- Chapter 5: Are you enjoying your meal? Food and beverage management in hospitality -- Chapter 6: Would you like to join our customer loyalty programme? Marketing and consumption in hospitality -- Chapter 7: Can I speak to whoever's in charge? The role of management in hospitality -- Chapter 8: So you give degrees to waiters? Hospitality management education -- Chapter 9: Conclusion: the proof of the pudding?
942 _2lcc
_cBK
999 _c14178
_d14178