000			01476nam a2200253Ia 4500
003			NULRC
005			20250520102735.0
008			250520s9999 xx 000 0 und d
020			_a9781935412403
040			_cNULRC
050			_aGV 716 .P58 2013
100			_aPitts, Brenda G. _eauthor
245		0	_aFundamentals of sport marketing / _cBrenda G. Pitts and David K. Stotlar
250			_aFourth edition
260			_aNew York : _bFitness Information Technology, _cc2013
300			_aix, 470 pages : _billustrations ; _c27 cm
365			_bUSD54.59
504			_aIncludes index.
505			_aThe Sport business industry -- The Global market for the sport industry -- The Sport marketing process -- Sport marketing research -- Segmentation, target marketing and positioning -- Marketing information systems -- The Marketing mix and the sport industry -- The Product in the sport business industry -- Place : distribution channels and decisions in sport business -- Promotion in the sport industry -- Media relations in sport -- Marketing through endorsements and sponsorships -- Using licensing and logos in the sport industry -- Social media in sport marketing
520			_aFundamentals of sport marketing has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers.
650			_aSPORTS -- MARKETING
700			_aStotlar, David K. _eco-author
942			_2lcc _cBK
999			_c14171 _d14171