| 000 | 01155nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520102732.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9789813026643 | ||
| 040 | _cNULRC | ||
| 050 | _aHD 59 .C98 1994 | ||
| 100 |
_aCutlip, Scott M. _eauthor |
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| 245 | 0 |
_aEffective public relations / _cScott M. Cutlip, Allen H. Center, and Glen M. Broom |
|
| 250 | _aSEVENTH EDITION | ||
| 260 |
_aNew York : _bSimon & Schuster, _cc1994 |
||
| 300 |
_axvi, 560 pages : _billustrations ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aPart I. concepts, practitioners, contexts and origins -- Part II. foundations -- Part III. the main management process -- Part IV. the practice. | ||
| 520 | _aForty-two years is a long time for a book to dominate a field, but effective public relations has done just that. For six editions, EPR defines the practice of public relation, schooled generations of practitioners, and provided a ready references for those in the calling. | ||
| 650 | _aMANAGEMENT | ||
| 700 |
_aCenter, Allen H.;Broom, Glen M. _eco-author;co-author |
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| 942 |
_2lcc _cBK |
||
| 999 |
_c14064 _d14064 |
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