000			01043nam a2200181Ia 4500
003			NULRC
005			20250520102732.0
008			250520s9999 xx 000 0 und d
020			_a9780471303527
040			_cNULRC
050			_aHD 30.28 .L41 1998
100			_aFahey, Liam _eauthor
245		0	_aLearning from the future : _bcompetitive foresight scenarios / _cLiam Fahey
260			_aNew York : _bWiley & Sons, Inc., _cc1998
300			_axviii, 446 pages : _billustrations ; _c25 cm.
520			_aThis book makes preparing for unpredictable futures a practical part of every manager's job. It shows how scenario learning readies companies for industry and market evolutions and customers' new needs. Scenario learning envisions how industry segments may gain or lose profit potential, how certain technologies could dominate a market or fail to be accepted, how new trends could propel mass markets, what circumstances could derail a merger. This new foresight methodology is a critical source of business advantage.
942			_2lcc _cBK
999			_c14063 _d14063