| 000 | 01699nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520102714.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9780133934458 | ||
| 040 | _cNULRC | ||
| 050 | _aHD 62.5 .M3567 2016 | ||
| 100 |
_aMariotti, Steve. _eauthor |
||
| 245 | 0 |
_aEntrepreneurship : _bstarting and operating a small business / _cSteve Mariotti, Caroline Glackin |
|
| 250 | _aFourth edition | ||
| 260 |
_aBoston, Massachusetts : _bPearson Education, Incorporated, _cc2016 |
||
| 300 |
_axxiv, 541 pages : _bcolor illustrations ; _c28 cm. |
||
| 365 | _bUSD908.4 | ||
| 504 | _aIncludes index. | ||
| 505 | _aChapter 1: Entrepreneurs recognize opportunities -- Chapter 2: The business plan: road map to success -- Chapter 3: Creating business from opportunity -- Chapter 4: Exploring your market -- Chapter 5: Developing the right marketing mix and plan -- Chapter 6: Smart selling and effective customer service -- Chapter 7: Understanding and managing start-up. fixed, and variable costs -- Chapter 8: Using financial statements to guide a business -- Chapter 9: Cash flow and taxes -- Chapter 10 -- Financing strategy & tactics -- Chapter 11: Addressing legal issues and managing risks -- Chapter 12: Operating for success -- Chapter 13: Management, leadership & ethical practices -- Chapter 14: Franchising, licensing, and harvesting: cashing in your brand -- Appendix 1: Sample Student Business Plan -- Appendix 2: BizBuilder Business Plan -- Appendix 3: Resources for Entrepreneurs -- Appendix 4: Useful formulas and equations | ||
| 650 | _aNEW BUSINESS ENTERPRISES -- MANAGEMENT | ||
| 700 |
_aGlackin, Caroline _ejoint author |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c13422 _d13422 |
||