000 01256nam a2200253Ia 4500
003 NULRC
005 20250520102712.0
008 250520s9999 xx 000 0 und d
020 _a9780077862510
040 _cNULRC
050 _aHD 30.28 .P43 2015
100 _aPearce II, John A.
_eauthor
245 0 _aStrategic management :
_bplanning for domestic and global competition /
_cJohn A. Pearce II and Richard B. Robinsons Jr.
250 _aFourteenth edition
260 _aNew York :
_bMcGraw Hill Education,
_cc2015
300 _axxi, 450 pages with various pagination :
_billustrations ;
_c27 cm
365 _bUSD154.66
504 _aIncludes index.
505 _aOverview of strategic management -- Strategy formulation -- Strategy implementation, control, and innovation -- Cases
520 _aOffers contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field. This title has emphasis on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organisation on Main Street.
650 _aSTRATEGIC PLANNING
700 _aRobinson, Richard B.
_eco-author
942 _2lcc
_cBK
999 _c13370
_d13370