000 | 01256nam a2200253Ia 4500 | ||
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003 | NULRC | ||
005 | 20250520102712.0 | ||
008 | 250520s9999 xx 000 0 und d | ||
020 | _a9780077862510 | ||
040 | _cNULRC | ||
050 | _aHD 30.28 .P43 2015 | ||
100 |
_aPearce II, John A. _eauthor |
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245 | 0 |
_aStrategic management : _bplanning for domestic and global competition / _cJohn A. Pearce II and Richard B. Robinsons Jr. |
|
250 | _aFourteenth edition | ||
260 |
_aNew York : _bMcGraw Hill Education, _cc2015 |
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300 |
_axxi, 450 pages with various pagination : _billustrations ; _c27 cm |
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365 | _bUSD154.66 | ||
504 | _aIncludes index. | ||
505 | _aOverview of strategic management -- Strategy formulation -- Strategy implementation, control, and innovation -- Cases | ||
520 | _aOffers contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field. This title has emphasis on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organisation on Main Street. | ||
650 | _aSTRATEGIC PLANNING | ||
700 |
_aRobinson, Richard B. _eco-author |
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942 |
_2lcc _cBK |
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999 |
_c13370 _d13370 |