000			01265nam a2200217Ia 4500
003			NULRC
005			20250520102646.0
008			250520s9999 xx 000 0 und d
020			_a9710800876
040			_cNULRC
050			_aHF 5415.1 .D367 1983
100			_aDel Val, Edgar P. _eauthor
245		0	_aMarketing management in the Philippine setting / _cEdgar P. Del Val
260			_aMandaluyong City, Philippines : _bNational Book Store, _cc1983
300			_a221 pages ; _c22 cm.
504			_aIncludes bibliographical references and index.
505			_aChapter 1. Analyzing the business Environment -- Chapter 2. Determining Corporate Strategy -- Chapter 3. Looking into Consumer Demand -- Chapter 4. Succeeding in Product management -- Chapter 5. Market Research for product Development -- Chapter 6. Pricing of profits -- Chapter 7. Managing the Sales Force -- Chapter 8. Developing Channels of distribution -- Chapter 9. Promoting the product -- 10. Developing your marketing Plan -- 11. Social responsibility in Marketing Management .
520			_aThis book is addressed to students of management as well as to Filipino businessmen whose professional discipline may lie in other fields.
650			_aMARKETING -- PHILIPPINES
942			_2lcc _cBK
999			_c12469 _d12469