000 01121nam a2200241Ia 4500
003 NULRC
005 20250520100719.0
008 250520s9999 xx 000 0 und d
020 _a9789814604840
040 _cNULRC
050 _aHD 30.28 .D38 2013
100 _aDavid, Fred R.
_eauthor
245 0 _aStrategic management concepts and cases :
_ba competitive advantage approach /
_cFred R. David
250 _a14th Edition.
260 _aBoston, Massachusetts :
_bPearson,
_cc2013
300 _axxx, 386, 271 pages :
_bcolor illustrations ;
_c28 cm
365 _bUSD154.44
504 _aIncludes index.
505 _aOverview of strategic management -- Strategy formulation -- Strategy implementation -- Strategy implementation -- Key strategic-management topics -- Strategic-management case analysis
520 _aSummary: The global economic recovery has created a business environment that is quite different and more complex than before. This new edition of the textbook reveals how to conduct effective strategic planning in this new world order.
650 _aSTRATEGIC MANAGEMENT
942 _2lcc
_cBK
999 _c12197
_d12197