000 01188nam a2200241Ia 4500
003 NULRC
005 20250520100719.0
008 250520s9999 xx 000 0 und d
020 _a9781133947752
040 _cNULRC
050 _aHD 62.7 .S63 2014
100 _aLongenecker, Justin G.
_eauthor
245 0 _aSmall business management :
_blaunching and growing entrepreneurial ventures /
_cJustin G. Longenecker [and three others]
250 _a17th edition
260 _aStamford, Connecticut :
_bCengage Learning Asia Pte Ltd,
_cc2014
300 _axxiv, 706 pages :
_billustrations ;
_c28 cm.
365 _bUSD173.47
504 _aIncludes bibliographical references and index.
505 _aEntrepreneurship: a world of opportunity -- Starting from a scratch or joining an existing business -- Developing the new venture business plan -- Focusing on the customer: marketing growth strategies -- Managing growth in the small business -- Cases -- Index -- Appendix A: Sample business plan -- Appendix: Valuing a business
650 _aSMALL BUSINESS -- MANAGEMENT
700 _aPetty, J. William;Palich, Leslie E. ;Hoy, Frank
_eco-author;co-author;co-author
942 _2lcc
_cBK
999 _c12184
_d12184