000			01666nam a2200241Ia 4500
003			NULRC
005			20250520100718.0
008			250520s9999 xx 000 0 und d
020			_a9780749472092
040			_cNULRC
050			_aHF 5415.55 .R53 2015
100			_aRichardson, Neil _eauthor
245		0	_aCustomer-centric marketing : _bsupporting sustainability in the digital age / _cNeil Richardson, Jon James and Neil Kelley
260			_aLondon, United Kingdom : _bKogan Page Limited, _cc2015
300			_ax, 246 pages : _billustrations ; _c24 cm.
365			_bUSD19.05
504			_aIncludes bibliographical references.
505			_aPart 1. Changing landscapes -- Part 2. Knowing your company -- Part 3. Building relationships -- Part 4. Marketing planning -- Part 5. The marketing mix
520			_aCustomer-Centric Marketing looks at how to become a socially responsible company whose customers want to advocate for them. Since customers are more technically-savvy than ever before, this book focuses on creating and implementing a purpose-driven digital marketing plan that sets out: what a company's values and goals are; what a company is good at; what the customers want; how communications can be used to improve internal and external relationships; what role digital communications will play. Offering an actionable plan for adopting sustainable marketing, this book explains how to meet customer expectations, improve an organization's competitive advantage, and grow a business using sustainable and responsible practices
650			_aRELATIONSHIP MARKETING
700			_aJames, Jon;Kelley, Neil _eco-author;co-author
942			_2lcc _cBK
999			_c12171 _d12171