000			01126nam a2200241Ia 4500
003			NULRC
005			20250520100716.0
008			250520s9999 xx 000 0 und d
020			_a9789814369565
040			_cNULRC
050			_aHF 5415.13 .M69 2013
100			_aMoutinho, Luiz _eauthor
245		0	_aStrategic marketing management / _cLuiz Moutinho and Geoff Southern
250			_aPhilippine Edition
260			_aSingapore : _bCengage Learning Asia Pte Ltd, _cc2013
300			_axxii, 490 pages : _billustrations ; _c23 cm.
365			_bPHP598
504			_aIncludes bibliographical references.
505			_aPart 1. Introduction to marketing and business processes -- Part 2. Future-predicting processes (scenario building and forecasting) -- Part 3. Data management processes -- Part 4. Keeping existing customer processes (order fulfillment) -- Part 5. Getting new customer processes (order acquisition) -- Part 6. Organizational development and co-ordination (infrastructure processes) -- Part 7. The future
650			_aMARKETING MANAGEMENT
700			_aSouthern, Geoff _eco-author
942			_2lcc _cBK
999			_c12060 _d12060