| 000 | 00989nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100716.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9789814628457 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5823 .M67 2015 | ||
| 100 |
_aMoriarty, Sandra _eauthor |
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| 245 | 0 |
_aAdvertising and IMC : _bprinciples and practice / _cSandra Moriarty, Nancy Mitchell and William Wells |
|
| 250 | _aTenth Edition / Global Edition | ||
| 260 |
_aHarlow, Essex, England : _bPearson, _cc2015 |
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| 300 |
_a669 pages : _billustrations ; _c28 cm. |
||
| 365 | _bPHP898 | ||
| 504 | _aIncludes index. | ||
| 505 | _aPART 1 Principle -- PART 2 Principle: Be True to Thy Brand-and Thy Consumer -- PART 3 Practice: Developing Breakthrough Ideas in the Digital Age -- PART 4 Principle: Media in a World of Change -- PART 5 Principle: IMC and Total Communication | ||
| 650 | _aADVERTISING | ||
| 700 |
_aMitchell, Nancy;Wells, William _eco-author;co-author |
||
| 942 |
_2lcc _cBK |
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| 999 |
_c12040 _d12040 |
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