| 000 | 01202nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100716.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9789719802181 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415.12.P6 .Z37 2014 | ||
| 100 |
_aZarate, Cynthia A. _eauthor |
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| 245 | 0 |
_aPrinciples of marketing / _cCynthia A. Zarate |
|
| 260 |
_aQuezon City, Philippines : _bC & E Publishing Inc., _cc2014 |
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| 300 |
_axiii, 113 pages : _billustrations ; _c21 cm. |
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| 365 | _bPHP198 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aChapter 1. Marketing : An Overview -- Chapter 2. Consumer Behavior -- Chapter 3. Business Buying Behavior -- Chapter 4. Market Segmentation -- Chapter 5. Marketing Mix -- Chapter 6. New Product Development -- Chapter 7. Service Marketing -- Chapter 8. Pricing and distribution channels -- Chapter 9. Promotion -- Chapter 10. New Trends in Marketing. | ||
| 520 | _aThis book is designed as a preliminary text in Marketing. It is the always goal of the author to present the book in its simplest form, with activities to aid the learning of students. | ||
| 650 | _aMARKETING -- PHILIPPINES | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c12039 _d12039 |
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