| 000 | 00977nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100716.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9789814626040 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415.12.A78 .M37 2013 | ||
| 100 |
_aKerin, Roger A. _eauthor |
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| 245 | 0 |
_aMarketing in Asia / _cRoger A. Kerin, Lau Geok Theng, Steven W. Hartley and William Rudelius |
|
| 250 | _aSecond Edition. | ||
| 260 |
_aSingapore : _bMcGraw Hill Education, _cc2013 |
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| 300 |
_alvi, 822 pages ; _c26 cm. |
||
| 365 | _bPHP808 | ||
| 504 | _aIncludes index. | ||
| 505 | _aPart 1. Initiating the marketing process -- Part 2. Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4. Satisfying marketing opportunities -- Part 5. Managing the marketing process. | ||
| 650 | _aMARKETING -- ASIA | ||
| 700 |
_aTheng, Lau Geok;Hartley, Steven W.;Rudelius, William _eco-author;co-author;co-author |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c12037 _d12037 |
||