000			01816nam a2200241Ia 4500
003			NULRC
005			20250520100714.0
008			250520s9999 xx 000 0 und d
020			_a9780763783334
040			_cNULRC
050			_aRA 410.56 .B47 2011
100			_aBerkowitz, Eric N. _eauthor
245		0	_aEssentials of health care marketing / _cEric N. Berkowitz.
250			_aThird edition.
260			_aSudbury, Massachusetts : _bJone and Bartlett Learning, _cc2011
300			_axx, 515 pages : _billustrations, maps ; _c23 cm.
365			_bUSD94.28
504			_aIncludes bibliographical references and index.
505			_aThe meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring.
520			_aThe Healthcare Industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, Healthcare Administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Third Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. The text is a complete curriculum of marketing management tools and techniques and is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation.
650			_aMEDICAL CARE -- MARKETING
942			_2lcc _cBK
999			_c11967 _d11967