000			01069nam a2200217Ia 4500
003			NULRC
005			20250520100713.0
008			250520s9999 xx 000 0 und d
020			_a9788182203952
040			_cNULRC
050			_aHF 5415.12 .R36 2011
100			_aRana, Kajal _eauthor
245		0	_aPrinciples of marketing management / _cKajal Rana, Abhishek Yadava and S.C. Arya
260			_aIndia : _bGlobal Professional Publishing, _cc2011
300			_axv, 202 pages ; _c24 cm.
365			_bPHP189
504			_aIncludes index.
505			_a1. Marketing management and marketing functions -- 2. Theories and techniques of marketing -- 3. Consumer behaviour -- 4. Product -- 5. Price and pricing strategy -- 6. Introduction to distribution -- 7. Distributors planning and strategy -- 8. Location and structure of warehouse -- 9. Incoming material receipt -- 10. Retrieval and transaction processing system -- 11. Inventory management -- 12. Promotion strategies -- 13. Personal selling -- 14. Direct marketing
650			_aMARKETING
942			_2lcc _cBK
999			_c11909 _d11909