| 000 | 00826nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100713.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a71250409 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415.13 .D86 2005 | ||
| 100 |
_aDuncan, Tom _eauthor |
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| 245 | 0 |
_aPrinciples of advertising and IMC / _cTom Duncan |
|
| 250 | _aSecond Ediiton | ||
| 260 |
_aChicago : _bMcGraw Hill Education, _cc2005 |
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| 300 |
_axxvii, 774 pages : _bcolor illustrations ; _c29 cm. |
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| 365 | _bPHP595 | ||
| 504 | _aIncludes index. | ||
| 505 | _aHow brands are built -- Basic MC strategies for building brands -- Creating, sending, and receiving brand messages -- The marketing communication functions -- The big picture | ||
| 650 | _aBRAND NAME PRODUCTS -- MARKETING -- MANAGEMENT | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c11900 _d11900 |
||