000			01947nam a2200241Ia 4500
003			NULRC
005			20250520100712.0
008			250520s9999 xx 000 0 und d
020			_a9780071819503
040			_cNULRC
050			_aHF 5415.1265 .G73 2014
100			_aGreenberg, Eric _eauthor
245		0	_aStrategic digital marketing : _btop digital experts share the formula for tangible returns on your marketing investment / _cEric Greenberg and Alexander Kates
260			_aNew York : _bMcGraw Hill Education, _cc2014
300			_axii, 352 pages : _billustrations ; _c24 cm.
365			_bUSD19.8
504			_aIncludes index.
505			_aPart 1: Our New Digital World -- 1. The Digital Paradigm (by Alexander Kates and Eric Greenberg) -- 2. Marketing Strategies for a Digital World (by Alexander Kates and Eric Greenberg) -- 3. Managing Content in a Digital Age (by Neil Perkin, Only Dead Fish & eConsultancy) -- Part 2: Achieving Success in Digital Marketing Channels -- 4. Search Marketing: If They Can't Find It, They Can't Buy It / Mike Moran -- 5. Mobile Marketing: Innovation On-the-Go / Alexander Kates -- 6. Video Marketing / Greg Jarboe -- 7. Social Media Marketing / Stan Smith -- 8. Building a Website with Purpose that Generates Results / Jeremy Floyd -- 9. Measurement and ROI of Digital Strategies / Rob Peterson -- 10. Understanding the Law in Digital Marketing / Glen Gilmore -- Part 3: Completing the Digital Transformation -- 11. Digital Leadership Principles / Bob Pearson -- 12. Designing Organizations for Digital Success / Amy Kates -- 13. The Path to an Innovative, Digital-Centric Organization / Alexander Kates and Eric Greenberg
520			_aThis comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics, each one an expert in his or her field.
650			_aINTERNET MARKETING
700			_aKates, Alexander _eco-author
942			_2lcc _cBK
999			_c11872 _d11872