000			01566nam a2200229Ia 4500
003			NULRC
005			20250520100712.0
008			250520s9999 xx 000 0 und d
020			_a9788190655583
040			_cNULRC
050			_aHD 9672.I52 .C46 2009
100			_aChoudary, Pavan _eauthor
245		4	_aThe Rx factor : _bstrategic creativity in pharmaceutical marketing / _cPavan Choudary
260			_a[Place of publication not identifed] : _bWisdom Village Publications, _cc2009
300			_a124 pages : _billustrations ; _c22 cm.
365			_bUSD16.66
504			_aIncludes bibliographical references and index.
505			_aForeword - President, Pharmacy Council of India -- Introduction -- Part A. Understanding the Rx Factor -- Part B. Creative Working of the Rx Factor -- Epilogue -- References -- Subject Index -- Brand Index -- Company Index -- List of Figures.
520			_aThe Book has received the Pharmacy Council of India Endorsement by the President. The book's initial worldwide appreciation: For the first three years since its publication, The Rx Factor stayed among the top three titles, from among 665 books on Healthcare marketing and advertising worldwide. It has also been judged as one of the most reviewed Pharma-marketing books, has figured among the best books in its genre and even been recommended by Kip Piper- perhaps the best known Healthcare strategists in the world, who has even served as Advisor to the US Presidential committees on healthcare.
650			_aPHARMACEUTICAL INDUSTRY -- INDIA
942			_2lcc _cBK
999			_c11857 _d11857