000			01440nam a2200241Ia 4500
003			NULRC
005			20250520100708.0
008			250520s9999 xx 000 0 und d
020			_a9789712350634
040			_cNULRC
050			_aHF 5415 .Y66 2008
100			_aYoung, Felina C. _eauthor
245		0	_aPrinciples of marketing / _cFelina C. Young and Cristobal M. Pagoso
250			_aFirst Edition.
260			_aManila, Philippines : _bRex Book Store, _cc2008
300			_aix, 433 pages ; _c23 cm.
504			_aIncludes bibliographical references and index.
505			_aThe marketing function -- The marketing organization -- The marketing environment -- Consumer buying behavior -- Marketing segmentation and product positioning -- Marketing mix: product -- New product development and product life cycle -- Marketing mix: pricing -- Marketing mix: place -- Retailing and wholesaling -- Marketing mix: promotion -- Advertising -- Marketing mix: people -- Marketing research -- Market forecasting -- Strategic marketing plan.
520			_aThe book consists of 16 chapters, it is a simple yet substance laden manuscript for knowing what it means to have a product, to price this product appropriately, to distribute it in different channels of distribution, to promote it effectively and use sales people for maximum productivity.
650			_aMARKETING
700			_aPagoso, Cristobal M. _eco-author
942			_2lcc _cBK
999			_c11650 _d11650