| 000 | 00887nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100707.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9780071263368 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415.153 .C73 2008 | ||
| 100 |
_aCrawford, Merle _eauthor |
||
| 245 | 0 |
_aNew products management / _cMerle Crawford and Anthony Di Benedetto |
|
| 250 | _aNinth Edition | ||
| 260 |
_aBoston, Massachusetts : _bMcGraw Hill Education, _cc2008 |
||
| 300 |
_axviii, 558 pages : _billustrations ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aPart 1. Overview and opportunity identification selection -- Part 2. Concept generation -- Part 3. Concept/project evaluation -- Part 4. Development -- Part 5. Launch | ||
| 650 | _aINNOVATIONS MANAGEMENT | ||
| 700 |
_aDi Benedetto, Anthony _eco-author |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c11644 _d11644 |
||