000			01668nam a2200229Ia 4500
003			NULRC
005			20250520100707.0
008			250520s9999 xx 000 0 und d
020			_a9781133190974
040			_cNULRC
050			_aHF 5415 .H85 2013
100			_aHult, G. Thomas M. _eauthor
245		0	_aMarketing foundations / _cG. Tomas M. Hult, O. C. Ferrell and William M. Pride.
250			_a5th Edition
260			_aMason, Ohio : _bSouth-Western/ Cengage Learning, _cc2013
300			_axxx, 583 pages : _billustrations ; _c28 cm.
365			_bPHP5428.5
505			_aPart I: MARKETING STRATEGY AND ENVIRONMENT -- 1. Strategic Marketing Management -- 2. Developing & Implementing Marketing Strategies -- 3. The Global Marketing Environment -- Part II: MARKETING RESEARCH AND TARGET MARKET ANALYSIS -- 4. Information For Marketing Research -- 5. Selecting Target Markets -- Part III: CUSTOMER BEHAVIOR AND E-MARKETING -- 6. Consumer Behavior -- 7. Business Buying Behavior -- 8. International Marketing -- 9. Digital Marketing and Social Media -- Part IV: PRODUCT DECISIONS -- 10. Product Decisions -- 11. Developing and Managing Goods and Services -- Part V: PRICING DECISIONS -- 12. Strategic Pricing Management -- 13. Pricing Decisions -- Part VI: DISTRIBUTION DECISIONS -- 14. Supply-Chain Management and Marketing Channels -- 15. Retailing, Wholesaling and Direct Marketing -- Part VII. Promotion Decisions -- 16. Integrated Marketing Communications -- 17. Advertising and Public Relations -- 18. Personal Selling and Sales Promotion
650			_aMARKETING
700			_aPride, William M.;Ferrell, O. C. _eco-author;co-author
942			_2lcc _cBK
999			_c11617 _d11617