| 000 | 00875nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100707.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9780170237871 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 1416 .I58 2014 | ||
| 100 |
_aCzinkota, Michael _eauthor |
||
| 245 | 0 |
_aInternational marketing / _cMichael R. Czinkota [and four others] |
|
| 250 | _a3rd Asia-Paciific Edition | ||
| 260 |
_aAustralia : _bCengage Learning Asia Pte Ltd, _cc2014 |
||
| 300 |
_axviii, 582 pages : _billustrations ; _c26 cm. |
||
| 365 | _bPHP4785 | ||
| 505 | _aPart 1. The international environment -- Part 2. International market entry -- Part 3. International marketing mix. | ||
| 650 | _aEXPORT MARKETING | ||
| 700 |
_aRonkainen, Ilkka A.;Sutton-Brady, Catherine;Beal, Tim;Stegemann, Nicole _eco-author;co-author;co-author;co-author |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c11615 _d11615 |
||