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020			_a9780415888011
040			_cNULRC
050			_aHF 5823 .R68 2013
245		4	_aThe Routledge companion to advertising and promotional culture / _cedited by Matthew P. McAllister and Emily West
260			_aNew York : _bRoutledge, _cc2013
300			_axix, 464 pages : _billustrations ; _c25 cm.
365			_bUSD151.98
504			_aIncludes index.
505			_aSection 1: Historical Perspectives -- Section 2: Political Economy -- Section 3: Globalization -- Section 4: Audiences as Labor, Consumers, Interpreters, Fans -- Section 5: Identities -- Section 6: Social Institutions -- Section 7: Everyday Life -- Section 8: The Environment
520			_aThe book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising's relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption's relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present
650			_aBRANDING (MARKETING)
700			_aWest, Emily _eeditor
942			_2lcc _cBK
999			_c11540 _d11540