000			01325nam a2200253Ia 4500
003			NULRC
005			20250520100705.0
008			250520s9999 xx 000 0 und d
020			_a9781285057132
040			_cNULRC
050			_aHD 9980.5 .F57 2014
100			_aFisk, Raymond P. _eauthor
245		0	_aServices marketing : _ban integrated approach / _cRaymond P. Fisk, Stephen J. Grove and Joby John
250			_aFourth Edition
260			_aOhio : _bCengage Learning Asia Pte Ltd, _cc2014
300			_axxiii, 261 pages : _billustrations ; _c26 cm.
365			_bUSD177.06
504			_aIncludes index.
505			_aPart 1. Foundations of services marketing -- Part 2. Creating the interactive experience -- Part 3. Promising the interactive service experience -- Part 4. delivering and ensuring a successful customer -- Part 5. Management issues in services marketing.
520			_aInteractive Services Marketing, fourth edition, covers the essentials of services marketing with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions both in face-to-face communication and in connections through technology.
650			_aBUSINESS AND MANAGEMENT
700			_aGrove, Stephen J. ;John, Joby _eco-author;co-author
942			_2lcc _cBK
999			_c11536 _d11536