000			01551nam a2200229Ia 4500
003			NULRC
005			20250520100705.0
008			250520s9999 xx 000 0 und d
020			_a9780749468422
040			_cNULRC
050			_aHD 59 .B53 2014
100			_aBlack, Caroline _eauthor
245		4	_aThe PR professional's handbook : _bpowerful, practical communications / _cCaroline Black
260			_aGreat Britain : _bKogan Page Limited, _cc2014
300			_avii, 366 pages ; _c24 cm
365			_bUSD30.71
504			_aIncludes bibliographical references and index.
505			_aThe role and importance of public relations in organizations -- Key theories for public relations practitioners -- The professional public relations practitioner -- Planning and evaluating public relations -- Public relations, marketing and related disciplines -- Understanding audiences -- Using the right communications channels and tactics -- Creativity in public relations -- Visual communications -- Public relations essentials for issues, incidents and crises -- Essential skills for the PR practitioner
520			_aThe PR professional's handbook offers practical advice and solutions for anyone involved in the PR function, as well as a full breakdown of the individual skills required in briefing, writing and presenting. The book covers role and importance of PR and communications in organizations, key theories for PR skills and related disciplines and communications channels and creativity.
650			_aPUBLIC RELATIONS
942			_2lcc _cBK
999			_c11535 _d11535