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040			_cNULRC
050			_aGV 716 .C66 2011
100			_aConrad, Mark _eauthor
245		4	_aThe business of sports : _ba primer for journalists / _cMark Conrad
260			_aNew York : _bRoutledge, _cc2011
300			_axx, 377 pages ; _c24 cm
365			_bUSD46.16
504			_aIncludes index.
505			_aIntroduction : What makes sports a unique business? -- The Structure of professional team sports -- The Structure of individual sports -- The Structure of college and high school sports -- The International sports system -- Sports contracts -- Labour relations in sports -- Sports agents -- Team relocation and facility issues -- Sports injuries -- Drug testing in sports --Discrimination in sports -- Intellectual property and sports -- Traditional and new media and sports
520			_aThis book explores the business aspect of sports with an orientation to those topics that are most relevant to journalists, providing the foundation for understanding the various parts of the sports business. Moving beyond sports writing, this text offers a distinct perspective on professional, college, and international sports organizations - structure, governance, labor issues, and other business factors within the sports community. Written clearly and compellingly, The Business of Sports includes cases (historical, current, and hypothetical) to illustrate how business concerns play a role in the reporting of sports. New features for the second edition include: updates throughout, including disciplinary policies throughout the major sports leagues expanded discussion of intellectual property issues and merchandising new sections on ethical issues in sports, aimed at journalists. Offering critical insights on the business of sports, this text is a required resource for sports journalists and students in sports journalism.
650			_aSPORTS -- ECONOMIC ASPECTS
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