000			01823nam a2200229Ia 4500
003			NULRC
005			20250520100704.0
008			250520s9999 xx 000 0 und d
020			_a9781612890531
040			_cNULRC
050			_aGV 742 .S36 2011
100			_aSanderson, Jimmy _eauthor
245		0	_aIt's a whole new ballgame : _bhow social media is changing sports / _cJimmy Sanderson
260			_aNew York : _bHampton Press, _cc2011
300			_axiv, 121 pages ; _c24 cm
365			_bUSD174.77
504			_aIncludes bibliographical references and index.
505			_aIntroduction -- Laying the groundwork -- Social media as sports media -- Social media and sports : organizational implications -- Closer to the action : connecting athletes and fans -- Final thoughts
520			_aSocial media applications, such as Facebook and Twitter, are dramatically changing the sports world. These changes have appeared in a very short period of time, creating a host of implications for sports media processes and sports organizations as they grapple with athletes' use of these media channels. It's a Whole New Ball Game chronicles social media's rapid rise in the sports industry and draws upon relevant examples involving athletes and sports organizations to demonstrate both the positive and problematic consequences that social media has created for athletes and sports organizations. In exploring how social media has affected sports media processes, organizational management, and athlete-fan communication, It's a Whole New Ball Game appeals to scholars, practitioners, and fans alike. Social media is here to stay and this text offers strategic and collaborative ways that both athletes and sports organizations can harness the power of social media
650			_aMASS MEDIA AND SPORTS
942			_2lcc _cBK
999			_c11490 _d11490