000 01366nam a2200217Ia 4500
003 NULRC
005 20250520100704.0
008 250520s9999 xx 000 0 und d
020 _a9781118637227
040 _cNULRC
050 _aTX 911.5 .M39 2014
100 _aMayo, Frederic B.
_eauthor
245 0 _aPlanning an applied research project in hospitality, tourism, and sports /
_cFrederic B. Mayo
260 _aNew Jersey :
_bJohn Wiley & Son, Inc.,
_cc2014
300 _axiv, 258 pages ;
_c23 cm.
365 _bUSD174.77
504 _aIncludes index.
505 _aChapter 1. Reading and Analyzing Research -- Chapter 2. Developing an Interest or Topic -- Chapter 3. Conducting a Literature Review -- Chapter 4. Reviewing and Revising your Purpose Statement -- Chapter 5. Writing a Literature Review -- Chapter 6. Forms of Qualitative Research -- Chapter 7. Forms of Quantitative Research -- Chapter 8. Sampling Issues in Research -- Chapter 9. Validity, Reliability, and Credibility in Research -- Chapter 10. Research Techniques Interviews -- Chapter 11. Research Techniques Questionnaires -- Chapter 12. Research Techniques: Observations, Focus Groups, and Other Techniques -- Chapter 13. Analyzing Data and Other Information -- Chapter 14. Writing a Research Proposal.
650 _aHOSPITALITY INDUSTRY -- RESEARCH -- METHODOLOGY
942 _2lcc
_cBK
999 _c11485
_d11485