000 | 01366nam a2200217Ia 4500 | ||
---|---|---|---|
003 | NULRC | ||
005 | 20250520100704.0 | ||
008 | 250520s9999 xx 000 0 und d | ||
020 | _a9781118637227 | ||
040 | _cNULRC | ||
050 | _aTX 911.5 .M39 2014 | ||
100 |
_aMayo, Frederic B. _eauthor |
||
245 | 0 |
_aPlanning an applied research project in hospitality, tourism, and sports / _cFrederic B. Mayo |
|
260 |
_aNew Jersey : _bJohn Wiley & Son, Inc., _cc2014 |
||
300 |
_axiv, 258 pages ; _c23 cm. |
||
365 | _bUSD174.77 | ||
504 | _aIncludes index. | ||
505 | _aChapter 1. Reading and Analyzing Research -- Chapter 2. Developing an Interest or Topic -- Chapter 3. Conducting a Literature Review -- Chapter 4. Reviewing and Revising your Purpose Statement -- Chapter 5. Writing a Literature Review -- Chapter 6. Forms of Qualitative Research -- Chapter 7. Forms of Quantitative Research -- Chapter 8. Sampling Issues in Research -- Chapter 9. Validity, Reliability, and Credibility in Research -- Chapter 10. Research Techniques Interviews -- Chapter 11. Research Techniques Questionnaires -- Chapter 12. Research Techniques: Observations, Focus Groups, and Other Techniques -- Chapter 13. Analyzing Data and Other Information -- Chapter 14. Writing a Research Proposal. | ||
650 | _aHOSPITALITY INDUSTRY -- RESEARCH -- METHODOLOGY | ||
942 |
_2lcc _cBK |
||
999 |
_c11485 _d11485 |