| 000 | 01240nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100704.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9781118566121 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415.32 .H65 2013 | ||
| 100 |
_aHolzclaw, Eric V. _eauthor |
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| 245 | 0 |
_aLaddering : _bunlocking the potential of consumer behavior / _cEric V. Holtzclaw |
|
| 260 |
_aHoboken, New Jersey : _bJohn Wiley & Son, Inc., _cc2013 |
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| 300 |
_axvi, 208 pages : _billustrations ; _c24 cm. |
||
| 365 | _bUSD12.17 | ||
| 504 | _aIncludes index. | ||
| 505 | _aHistory -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study -- Confirming and fine-tuning your ladders: The social media family case study -- Latticing: finding the overlap in ladders: travel personas case study -- Lensing -- Practical application of laddering : Bissell word-of-mouth marketing case study -- The way foreword | ||
| 520 | _aLaddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze. | ||
| 650 | _aCONSUMER BEHAVIOR | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c11477 _d11477 |
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