000			02162nam a2200241Ia 4500
003			NULRC
005			20250520100654.0
008			250520s9999 xx 000 0 und d
020			_a9780071315128
040			_cNULRC
050			_aHF 5415.33.U6 .H39 2013
100			_aHawkins, Del I. _eauthor
245		0	_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins and David L. Mothersbaugh
250			_aTwelfth Edition
260			_aNew York : _bMcGraw Hill Education, _cc2013
300			_axxvii, 772 pages : _billustrations ; _c26 cm.
365			_bPHP2362
504			_aIncludes index.
505			_aPart I. Introduction -- Chapter 1. Introduction -- Part II. External Influences -- Chapter 2. Cross-cultural Variations in Consumer Behavior -- Chapter 3. The Changing American Society: Values -- Chapter 4. The Changing American Society: Demographics and Social Stratification -- Chapter 5. The Changing American Society: Subcultures -- Chapter 6. The American Society: Families and Households -- Chapter 7. Group Influence on Consumer Behavior -- Part III. Internal Influences -- Chapter 8. Perception -- Chapter 9. Learning, memory, and product positioning -- Chapter 10. Motivation, Personality, and Emotion -- Chapter 11. Attitudes and Influencing Attitudes -- Chapter 12. Self-Concept and Lifestyle -- Part IV. Consumer Decision Process -- Chapter 13. Situational Influences -- Chapter 14. Consumer Decision Process and Problem Recognition -- Chapter 15. Information Search -- Chapter 16. Alternative Evaluation and Selection -- Chapter 17. Outlet Selection and Purchase -- Chapter 18. Post-Purchase Processes, Customer Satisfaction, and Customer Commitment -- Part V. Organizations as Consumers -- Chapter 19. Organizational and Buyer Behavior Part VI. Consumer behavior and marketing regulation -- Chapter 20. Marketing Regulation and Consumer Behavior
520			_aThis title states that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. It integrates theory, strategy-based examples, and application.
650			_aCONSUMER BEHAVIOR
942			_2lcc _cBK
999			_c11002 _d11002