000 00768nam a2200193Ia 4500
003 NULRC
005 20250520100653.0
008 250520s9999 xx 000 0 und d
020 _a9780470520680
040 _cNULRC
050 _aHF 5415.2 .H96 2010
100 _aHyman, Michael R.
_eauthor
245 0 _aMarketing research kit for dummies /
_cMichael R. Hyman
260 _aHoboken, New Jersey :
_bJohn Wiley & Son, Inc.,
_cc2010
300 _axiv, 392 pages :
_billustrations ;
_c24 cm.
365 _bPHP1348
520 _aWhether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data
942 _2lcc
_cBK
999 _c10996
_d10996