000			01237nam a2200205Ia 4500
003			NULRC
005			20250520100652.0
008			250520s9999 xx 000 0 und d
020			_a9781285918914
040			_cNULRC
050			_aHF 5415 .B66 2013
100			_aBoone, Louis E. _eauthor
245		0	_aPrinciples of marketing / _cLouis E. Boone and David L. Kurtz
260			_aAndover, Mass. : _bCengage Learning Asia Pte Ltd, _cc2013
300			_axvii, 427 pages : _billustrations ; _c26 cm.
365			_bPHP465
505			_aChapter 1. Marketing: The art and science of satisfying customers -- Chapter 2. The marketing environment, ethics, and social responsibility -- Chapter 3. Consumer behavior -- Chapter 4. Marketing research and sales forecasting -- Chapter 5. Market segmentation, targeting, and positioning -- Chapter 6. Product and service strategies -- Chapter 7. Pricing concepts -- Chapter 8. Pricing strategies -- Chapter 9. Marketing channels and supply chain management -- Chapter 10. Retailers, wholesalers, and direct marketers -- Chapter 11. Integrated marketing communications, advertising and public relations -- Chapter 12. Personal selling and sales promotion.
650			_aMARKETING
942			_2lcc _cBK
999			_c10925 _d10925