000 01612nam a2200253Ia 4500
003 NULRC
005 20250520100643.0
008 250520s9999 xx 000 0 und d
020 _a9780071742320
040 _cNULRC
050 _aHF 5718.5 .F74 2010
100 _aFreed, Richard C.
_eauthor
245 0 _aWriting winning business proposals /
_cRichard C. Freed, Joseph D. Romano and Shervin Freed
250 _aThird Edition
260 _aNew York :
_bMcGraw Hill Education,
_cc2010
300 _aviii, 311 pages :
_billustrations ;
_c24 cm.
365 _bPHP1250
504 _aIncludes index.
505 _aUnderstanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes : determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits section -- Writing the fees slot -- Summary : the proposal development process --
520 _aThe third edition of Writing Winning Business Proposals is thoroughly updated, with new examples and scenarios, the latest information on fees and collaboration, useful worksheets, and more - all arranged in a new, user-friendly package
650 _aPROPOSAL WRITING IN BUSINESS
700 _aRomano, Joseph D.;Freed, Shervin
_eco-author;co-author
942 _2lcc
_cBK
999 _c10525
_d10525