000			01417nam a2200229Ia 4500
003			NULRC
005			20250520100641.0
008			250520s9999 xx 000 0 und d
020			_a9780470504543
040			_cNULRC
050			_aHF 5415.2 .J44 2010
100			_aJeffery, Mark _eauthor
245		0	_aData-driven marketing : _bthe 15 metrics everyone in marketing should know / _cMark Jeffery
260			_aHoboken, New Jersey : _bJohn Wiley & Son, Inc., _cc2010
300			_axxi, 298 pages ; _c24 cm.
365			_bUSD17.37
504			_aIncludes index.
505			_aPart I: Essentials -- Chapter 1: The Marketing Divide -- Chapter 2: Where Do You Start? -- Chapter 3: The 10 Classical Marketing Metrics -- Part II: 15 Metrics to Radically Improve Marketing Performance -- Chapter 4: The Five Essential Nonfinancial Metrics -- Chapter 5: Show Me the ROI! -- Chapter 6: All Customers Are Not Equal -- Chapter 7: From Clicks to Value with Internet Marketing Metrics -- Part III: The Next Level -- Chapter 8: Agile Marketing -- Chapter 9: Wow, That Product Is Exactly What I Need! -- Chapter 10: What's It Going to Take? -- Chapter 11: Marketing Budgets, Technology, and Core Processes
520			_aData-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area.
650			_aMARKETING RESEARCH
942			_2lcc _cBK
999			_c10430 _d10430