000			01471nam a2200241Ia 4500
003			NULRC
005			20250520100640.0
008			250520s9999 xx 000 0 und d
020			_a9781439272312
040			_cNULRC
050			_aHD 62.5 .C35 [2002]
100			_aCalvin, Robert J. _eauthor
245		0	_aEntrepreneurial management / _cRobert J. Calvin
260			_a[New York] : _b[McGraw-Hill], _cc2002
300			_avii, 295 pages ; _c24 cm
365			_bUSD13.46
500			_aEntrepreneurial management /, Entrepreneurial
504			_aIncludes index.
505			_aPart one : Finance and control -- Chapter 1 : Writing a business or strategic plan -- Chapter 2 : Proper financing -- Chapter 3 : Financial controls -- Part two : Marketing and sales -- Chapter 4 : Differentiation, target marketing, and target customers -- Chapter 5 : A cost-efficient, effective sales organization and marketing approach -- Chapter 6 : Inexpensively creating a demand for products and services -- Chapter 7 : Proper pricing -- Part three : Business development -- Chapter 8 : Buying an existing business -- Chapter 9 : Developing and introducing new products and services
520			_aEntrepreneurial management details the tactical and strategic issues that are essential to starting a new business, from spotting the right opportunity to raising capital, enhancing productivity, building customer loyalty, and more.
650			_aENTREPRENEURSHIP
942			_2lcc _cBK
999			_c10429 _d10429