000			02164nam a2200241Ia 4500
003			NULRC
005			20250520100635.0
008			250520s9999 xx 000 0 und d
020			_a9781285074733
040			_cNULRC
050			_aHM 263 .N49 2014
100			_aNewsom, Doug. _eauthor
245		0	_aPublic relations writing : _bform and style / _cDoug Newson and Jim Haynes
250			_a10th Edition
260			_aUnites States of America : _bWadsworth Publishing Company, _cc2014
300			_axx, 361 pages : _billustrations ; _c24 cm.
365			_bPHP7145
504			_aIncludes index.
505			_a1. Public Relations and the Writer -- 2. Ethical and Legal Responsibilities of the PR Writer -- 3. Persuasion -- 4. Research for the Public Relations Writer ; -- 5. The Public Relations Planning Process -- 6. Writing to Clarify and Simplify the Complex: Style and Content -- 7. Grammar, Spelling and Punctuation -- 8. PR's Role in Social Media: Monitoring and Participating -- 9. Media Kits, Media Pitches, Backgrounders and Columns -- 10. Writing for Traditional Media -- 11. Email, Memos, Letters, Proposals and Reports -- 12. Crafting Messages for Controlled Media -- 13. Newsletters -- 14. Magazines and Brochures -- 15. Speeches, Presentations and Other Orally Delivered Messages -- 16. Crisis Communication.
520			_aPublic relations writing: form and style combines the practical approach of a trade book with the fundamental principles and theories of public relations to provide students with the essential techniques and methods needed to write with understanding and purpose. The text guides students through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique, and by exploring the legal and ethical obligations. The text introduces different styles and techniques behind writing principles. Freshly rearranged to better suit the progress of your course through the semester, the 10th edition features a "Writing for Social Media and Converged Traditional Media" section that emphasizes the important role of social media.
650			_aBUSINESS WRITING
942			_2lcc _cBK
999			_c10220 _d10220