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1. Books
Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway and Gary Warnaby by Series: Sage Advanced Marketing Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage Publications, c2010
Availability: Items available for loan: LRC - Annex II (1)Collection, call number: Gen. Ed. - CBA GC HF 5415.55 .B37 2010.

2. Books
Customer-centric marketing : supporting sustainability in the digital age / Neil Richardson, Jon James and Neil Kelley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, United Kingdom : Kogan Page Limited, c2015
Availability: Items available for loan: LRC - Annex II (1)Collection, call number: Gen. Ed. - CBA GC HF 5415.55 .R53 2015.

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