Amazon cover image
Image from Amazon.com

Sport public relations : managing stakeholder communication / G. Clayton Stoldt, Stephen W. Dittmore, and Scott E. Brandon

By: Contributor(s): Material type: TextTextPublication details: Illinois : Human Kinetcs, c2012Description: x, 373 pages : illustrations ; 30 cmISBN:
  • 9780736090384
Subject(s): LOC classification:
  • GV 714 .S76 2012
Contents:
Introducing sport public relations -- Integrating public relations with strategic management -- Creating public relations campaigns -- Using the internet in sport republic relations -- Developing organization media -- Focusing on the sport organization-media relationship -- Managing the sport organization-media relationship -- Employing news media tactics -- Staging interviews, news conferences, and media events -- Communicating in times of crisis -- Exploring unmediated communication tactics -- Demonstrating social responsibility -- Communicating with internal publics -- Communicating with external publics -- Legal and ethical dimensions of sport public relations
Summary: Sport Public Relations, Second Edition, expresses the roles of public relations and PR professionals as vital components to a sport organization's overall strategies and mediated messages
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation Physical Education - Sports and Wellness GC GV 714 .S76 2012 (Browse shelf(Opens below)) c.1 Available NULIB000009318

Includes bibliographical references and index.

Introducing sport public relations -- Integrating public relations with strategic management -- Creating public relations campaigns -- Using the internet in sport republic relations -- Developing organization media -- Focusing on the sport organization-media relationship -- Managing the sport organization-media relationship -- Employing news media tactics -- Staging interviews, news conferences, and media events -- Communicating in times of crisis -- Exploring unmediated communication tactics -- Demonstrating social responsibility -- Communicating with internal publics -- Communicating with external publics -- Legal and ethical dimensions of sport public relations

Sport Public Relations, Second Edition, expresses the roles of public relations and PR professionals as vital components to a sport organization's overall strategies and mediated messages

There are no comments on this title.

to post a comment.