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1. Books
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Renée Mauborgne by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Massachusetts : Harvard Business School Press, c2005
Availability: Items available for loan: LRC - Annex II (1)Collection, call number: Gen. Ed. - CBA GC HF 5415.153 .K56 2005.

2. Books
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Rene Mauborgne by
Edition: Expanded edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Harvard Business Review Press, c2015
Availability: Items available for loan: LRC - Annex (1)Collection, call number: General Education GC HF 5415.153 .K56 2015.

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