Break the curve : the entrepreneur's blueprint for small business success / Tim Burns

Includes bibliographical references and index.

Part I : The Basics of entrepreneurship -- Chapter one : Introduction - everyone is an entrepreneur -- Chapter two : Following your passion - choosing your business concept -- Chapter three : Building your infrastructure - finding the right people -- Chapter four : The business plan - the entrepreneur's blueprint -- Part II : Preparing the business plan -- Chapter five : Marketing research -- Chapter six : Marketing analysis -- Chapter seven : Developing your marketing plan -- Chapter eight : Business and tax law basic -- Chapter nine : Advanced business law -- Chapter ten : Introduction to accounting -- Chapter eleven : Preparing startup expenses and pro forma financials -- Chapter twelve : Advanced accounting -- Chapter thirteen : Fundamentals of financing your business : equity vs. debt -- Chapter fourteen : Advanced finance - your banker and beyond -- Chapter fifteen : Putting it all together - your business plan -- Part III : Beyond the business plan -- Chapter sixteen : Other market entry strategies - franchising and buying a business -- Chapter seventeen : Self management fundamentals - strategies for personal excellence -- Chapter eighteen : Technology basics - get powered up now -- Chapter nineteen : Looking beyond your business : estate planning and your exit strategy

This book is written for anyone with the dream of striking out on their own, being their own boss, and creating their own destiny. The purpose of this book is to provide you with the essential tools of the entrepreneur.