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1. Books
The Routledge companion to advertising and promotional culture / edited by Matthew P. McAllister and Emily West by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, c2013
Availability: Items available for loan: LRC - Annex II (1)Collection, call number: Gen. Ed. - CBA GC HF 5823 .R68 2013.

2. Books
Place branding for small cities, regions and downtowns : the essentials for successful destinations / Bill Baker by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Portland] : [publisher not identified], c2019
Availability: Items available for loan: LRC - Main (1)Collection, call number: Tourism Management GC HD 69.B7 .B29 2019 c.1.

3. Books
The Brand book : an insider's guide to brand building for businesses and organizations / Daryl Fielding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, United Kingdom : Laurence King, c2021
Availability: Items available for loan: LRC - Annex (1)Collection, call number: Communication GC HF 5415.1255 .F54 2022.

4. Books
The Guide to earned media : how to use PR strategies to enhance your brand / Annie Pace Scranton by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, United Kingdom : Kogan Page Limited, c2023
Availability: Items available for loan: LRC - Annex (1)Collection, call number: Communication GC HF 5415.1255 .S37 2023.

5. Books
Go luck yourself : 40 ways to stack the odds in your brand's favour / Andy Nairn by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hampshire, Great Britain : Harriman House, c2021
Availability: Items available for loan: LRC - Annex (1)Collection, call number: Communication GC HF 5415.1255 .N35 2021.

6. Books
Place branding for small cities, regions and downtowns : the essentials for successful destinations / Bill Baker by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Portland] : [publisher not identified], c2019
Availability: Items available for loan: LRC - Main (1)Collection, call number: Tourism Management GC HD 69.B7 .B29 2019 c.2.

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