Rebel / text, problems, and short cases / K. K. Seo, Bernard J. Winger, and Milton H. Spencer

Includes index.

1. Managerial Economics: Nature and Uses -- 2. Decision Analysis -- 3. Forecasting -- 4. Demand Analysis -- 5. Demand Measurement -- 6. Production -- 7. Cost Analysis -- 8. production and Cost Analysis using Linear Programming -- 9. Profit Measurement -- 10. Profit Planning -- 11. Pricing -- 12. Government and Business -- 13. Capital Budgeting Investment Selection -- 14. Capital Budgeting: Financial Policy.

Like the previous editions, this fifth edition is aimed primarily at intermediate-level undergraduate and first-year graduate students in economics and business administration who require integrated training in managerial economics. The basic framework of the book remains the same as in the previous editions, but many changes have been made in its contents. In addition to updating textual materials to reflect the changing environment of business, we dropped or reorganized some topics and added a substantial amount of new material. At the same time, we have attempted to reduce the overall length of the text. Most chapters have undergone significant changes. Distinguishing features of this book include the following: A level of discourse like that found in standard intermediate texts in economics and business, presupposing nothing more than a typical introductory course in economics. Largely self-contained chapters which may be covered in virtually any order, thus permitting considerable teaching flexibility. Development and integration of principles and ideas from various fields of economics and business, with emphasis on management decision making and policy formulation. Coverage of a wide variety of topics reflecting many recent developments in the field. Inclusion of many end-of-chapter problems and short cases, both qualitative and quantitative, thus providing ample material for class discussions, outside assignments, and examinations.