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Chartered public relations : lessons from expert practitioners / edited by Stephen Waddington

Contributor(s): Material type: TextTextPublication details: London, United Kingdom : Kogan Page Limited, c2015Description: xxii, 310 pages ; 23 cmISBN:
  • 9780749473723
Subject(s): LOC classification:
  • HD 59 .C337 2015
Contents:
The shift to the open organization - the application of public relations within every area of a modern organization -- Developing areas of practice - an exploration of the opportunity in developing areas of public relations -- The application of best practice in markets - an analysis of the application of public relations in different markets -- International - the impact of the globalization of markets on public relations -- Reflections - an examination of the fundamental theories of public relations and their application to modern practice
Summary: Chartered public relations discusses in detail, among other things, the shift to the organization, the application of best practice in different markets and the impact of the globalization of markets on public relations.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HD 59 .C337 2015 (Browse shelf(Opens below)) c.1 Available NULIB000012181

The shift to the open organization - the application of public relations within every area of a modern organization -- Developing areas of practice - an exploration of the opportunity in developing areas of public relations -- The application of best practice in markets - an analysis of the application of public relations in different markets -- International - the impact of the globalization of markets on public relations -- Reflections - an examination of the fundamental theories of public relations and their application to modern practice

Chartered public relations discusses in detail, among other things, the shift to the organization, the application of best practice in different markets and the impact of the globalization of markets on public relations.

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