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Marketing management : text and cases / David L. Loudon, Robert E. Stevens and Bruce Wrenn

By: Contributor(s): Material type: TextTextPublication details: New York : Atlantic Publishing Group, Inc., c2005Description: xiii, 373 pages ; 22 cmISBN:
  • 8126904887
Subject(s): LOC classification:
  • HF 5413.13 2005
Contents:
Chapter 1. The Marketing Management Process -- Chapter 2. Customer Analysis -- Chapter 3. Competitive Analysis -- Chapter 4. Financial Analysis for Marketing Decisions -- Chapter 5. Marketing Planning: Strategic Perspectives -- Chapter 6. Marketing Planning: Operational Perspectives -- Chapter 7. Implementing Marketing Plans -- Chapter 8. Evaluation and Control of Marketing Activities
Summary: Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies. Three leading experts in marketing management teach you how to market any business efficiently and effectively.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5413.13 2005 (Browse shelf(Opens below)) c.1 Available NULIB000005823

Includes index.

Chapter 1. The Marketing Management Process -- Chapter 2. Customer Analysis -- Chapter 3. Competitive Analysis -- Chapter 4. Financial Analysis for Marketing Decisions -- Chapter 5. Marketing Planning: Strategic Perspectives -- Chapter 6. Marketing Planning: Operational Perspectives -- Chapter 7. Implementing Marketing Plans -- Chapter 8. Evaluation and Control of Marketing Activities

Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies. Three leading experts in marketing management teach you how to market any business efficiently and effectively.

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