Telecommunications management : broadcasting/cable and the new technologies / Barry L. Sherman

By: Material type: TextTextPublication details: [New York] : McGraw Hill Education, c1995Edition: Second editionDescription: xx, 431 pages ; 24 cmISBN:
  • 70566984
Subject(s): LOC classification:
  • HE 8689.6 .S55 1995
Contents:
pt. 1. Core Concepts -- 1. The Electronic Media Landscape -- 2. Theories of Telecommunications Management -- 3. Telecommunications Industry Structure -- pt. 2. Core Businesses -- 4. The Radio Business -- 5. The Television Business -- 6. The Cable Business -- pt. 3. Core Processes -- 7. Patterns of Telecommunications Ownership -- 8. Entering the Telecommunications Marketplace -- 9. Telecommunications Financial Management -- 10. Personnel Management and Employee Relations -- pt. 4. Core Departments -- 11. Radio Program Management -- 12. Television Program Management -- 13. Sales and Marketing Management -- 14. Audience Analysis -- 15. The Future of Media Management
Summary: A pragmatic presentation of managing radio, television and cable businesses, this book focuses on their structure and economics, methods of acquisition and finance, programming, sales and personnel management. This edition includes four new chapters covering the core departments of media business as well as increased coverage of economic, financial, and ethical media management issues.
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HE 8689.6 .S55 1995 (Browse shelf(Opens below)) c.1 Available NULIB000005660

Includes bibliographical references and index.

pt. 1. Core Concepts -- 1. The Electronic Media Landscape -- 2. Theories of Telecommunications Management -- 3. Telecommunications Industry Structure -- pt. 2. Core Businesses -- 4. The Radio Business -- 5. The Television Business -- 6. The Cable Business -- pt. 3. Core Processes -- 7. Patterns of Telecommunications Ownership -- 8. Entering the Telecommunications Marketplace -- 9. Telecommunications Financial Management -- 10. Personnel Management and Employee Relations -- pt. 4. Core Departments -- 11. Radio Program Management -- 12. Television Program Management -- 13. Sales and Marketing Management -- 14. Audience Analysis -- 15. The Future of Media Management

A pragmatic presentation of managing radio, television and cable businesses, this book focuses on their structure and economics, methods of acquisition and finance, programming, sales and personnel management. This edition includes four new chapters covering the core departments of media business as well as increased coverage of economic, financial, and ethical media management issues.

There are no comments on this title.

to post a comment.