It's a whole new ballgame : how social media is changing sports / Jimmy Sanderson

Includes bibliographical references and index.

Introduction -- Laying the groundwork -- Social media as sports media -- Social media and sports : organizational implications -- Closer to the action : connecting athletes and fans -- Final thoughts

Social media applications, such as Facebook and Twitter, are dramatically changing the sports world. These changes have appeared in a very short period of time, creating a host of implications for sports media processes and sports organizations as they grapple with athletes' use of these media channels. It's a Whole New Ball Game chronicles social media's rapid rise in the sports industry and draws upon relevant examples involving athletes and sports organizations to demonstrate both the positive and problematic consequences that social media has created for athletes and sports organizations. In exploring how social media has affected sports media processes, organizational management, and athlete-fan communication, It's a Whole New Ball Game appeals to scholars, practitioners, and fans alike. Social media is here to stay and this text offers strategic and collaborative ways that both athletes and sports organizations can harness the power of social media