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The million dollar greeting : today's best practices for profit, customer retention, and a happy workplace / Dan Sach and Janet Scott

By: Contributor(s): Material type: TextTextPublication details: [New York] : Apollo Publishers, c2018Description: 204 pages ; 24 cmISBN:
  • 9781948062145
Subject(s): LOC classification:
  • HF 5415.5 .S24 2018
Contents:
Foreword / by Alwyn Scott ; Introduction: A brief (but necessary) history of customer service -- It all starts with hospitality, baby -- Section 1: The Evangelists. Zingerman's: laser-focused on customer service ; Nick's Pizza & Pub: employees in charge ; BerylHealth: everyone deserves a "thank you" -- Section 2: The Transformers. Zappos: if you're not changing, you're dying ; FreshBooks: it's all about the rock stars--a.k.a. customer service ; Brooklyn Brewery: education -- Section 3: The Pragmatists. Lettuce Entertain You: consistency for the brand and the customer ; Union Square Hospitality: start at square one--hiring ; Hyatt: top-down empathy ; Lessons learned.
Summary: Giving customers a good experience is still the route to loyalty, a good brand, and profitable sales. Here is how businesses large and small deliver it. And how you can, too.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Tourism Management GC HF 5415.5 .S24 2018 (Browse shelf(Opens below)) c.1 Available NULIB000017395

Includes bibliographical references.

Foreword / by Alwyn Scott ; Introduction: A brief (but necessary) history of customer service -- It all starts with hospitality, baby -- Section 1: The Evangelists. Zingerman's: laser-focused on customer service ; Nick's Pizza & Pub: employees in charge ; BerylHealth: everyone deserves a "thank you" -- Section 2: The Transformers. Zappos: if you're not changing, you're dying ; FreshBooks: it's all about the rock stars--a.k.a. customer service ; Brooklyn Brewery: education -- Section 3: The Pragmatists. Lettuce Entertain You: consistency for the brand and the customer ; Union Square Hospitality: start at square one--hiring ; Hyatt: top-down empathy ; Lessons learned.

Giving customers a good experience is still the route to loyalty, a good brand, and profitable sales. Here is how businesses large and small deliver it. And how you can, too.

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