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Marketing : key to business success today / C.Northcote Parkinson, M. K. Rustomji and Walter E. Veira

By: Material type: TextTextPublication details: India : Vision Books Ptv. Ltd, c1999Description: 175 pages : illustrations ; 22 cmISBN:
  • 8170944732
Subject(s): LOC classification:
  • HF 5415 .P24 1999
Contents:
1. Introduction to marketing -- 2. Product planning--first p of marketing -- 3. Pricing--second p of marketing -- 4. Physical distribution--third p of marketing -- 5. Promotion and advertising--fourth p of marketing -- 6. The role of sales promotion in marketing activity -- 7. Control of operations -- 8. New techniques in marketing.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415 .P24 1999 (Browse shelf(Opens below)) c.1 Available NULIB000005901

1. Introduction to marketing -- 2. Product planning--first p of marketing -- 3. Pricing--second p of marketing -- 4. Physical distribution--third p of marketing -- 5. Promotion and advertising--fourth p of marketing -- 6. The role of sales promotion in marketing activity -- 7. Control of operations -- 8. New techniques in marketing.

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